Karan Group

2. DIGITAL ANALYST

Location: Lusaka, Zambia

Department: Marketing / Digital Marketing

Reports to: Business Head / CEO

Job Summary

Responsible for analyzing digital data, tracking performance metrics, and providing insights that improve digital marketing effectiveness, customer engagement, and ROI.

Key Responsibilities

• Analyze website, social media, and digital campaign performance using analytics tools
• Track, measure, and report on KPIs and digital performance metrics
• Provide actionable insights to improve user experience and conversion rates
• Develop dashboards and performance reports for management and stakeholders
• Monitor digital trends, customer behavior, and market performance
• Collaborate with marketing, IT, and content teams to optimize digital strategies
• Conduct A/B testing and evaluate campaign effectiveness
• Ensure data accuracy, integrity, and compliance with data protection standards

Qualifications & Requirements

• Bachelor’s degree in Data Analytics, Marketing, Statistics, IT, or related field
• Proven experience as a Digital Analyst or similar role
• Strong knowledge of Google Analytics, Data Studio, Excel, and analytics tools
• Experience with SEO, PPC, social media analytics, and digital marketing platforms
• Strong analytical, problem-solving, and reporting skills
• Ability to interpret complex data and present insights clearly
• Excellent communication and stakeholder management skills
• Experience with SQL, Power BI, Tableau, or similar tools
• Understanding of CRM systems and customer journey analytics
• Knowledge of digital advertising platforms (Google Ads, Meta, LinkedIn

• Analyze website, social media, and digital campaign performance using analytics tools
• Track, measure, and report on KPIs and digital performance metrics
• Provide actionable insights to improve user experience and conversion rates
• Develop dashboards and performance reports for management and stakeholders
• Monitor digital trends, customer behavior, and market performance
• Collaborate with marketing, IT, and content teams to optimize digital strategies
• Conduct A/B testing and evaluate campaign effectiveness
• Ensure data accuracy, integrity, and compliance with data protection standards

• Google Analytics
• Data Studio
• Excel
• Analytics tools
• SEO
• PPC
• Social media analytics
• Digital marketing platforms
• Analytical skills
• Problem-solving skills
• Reporting skills
• Data interpretation
• Communication skills
• Stakeholder management skills
• SQL
• Power BI
• Tableau
• CRM systems
• Customer journey analytics
• Google Ads
• Meta
• LinkedIn

• Bachelor’s degree in Data Analytics, Marketing, Statistics, IT, or related field
• Proven experience as a Digital Analyst or similar role