Background

Infinix Mobility is a mobile phone brand that was founded in 2013 which is committed to building cutting-edge technology and fashionably designed dynamic mobile devices to create globally-focused intelligent life experiences through a merging of fashion + technology. With the brand spirit of challenging the norms, Infinix smart devices are designed specifically for young people who want to stand out, reach out and in sync with the world. Therefore, Infinix BU wishes to invite qualified candidates to fill the position of Digital Marketer to be based in Lusaka.

Job Overview

The Digital Marketer will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s products, services, and brand. The role involves enhancing brand awareness, driving online traffic, increasing customer engagement, and generating leads through digital platforms.

Key Responsibilities

• Digital Campaign Management
• Content Development
• Website Management & SEO
• Analytics & Reporting
• Email & CRM Marketing
• Market Research

Qualifications & Requirements

• Diploma or Degree in Marketing, Communications, Business or related field.
• At least 2 years proven experience as a Digital Marketer or similar role.
• Strong understanding of digital marketing tools, trends, and analytics.
• Experience with Google Ads, SEO, SEM, and content management systems.
• Excellent communication and creative writing skills.
• Strong attention to detail and ability to multitask.
• Graphic design and video editing skills will be an added advantage.

• Develop and execute digital marketing strategies and campaigns across multiple online platforms.
• Plan and monitor company presence on social media (Facebook, Instagram, LinkedIn, TikTok, X, etc.).
• Prepare, launch, and monitor paid advertising campaigns (Google Ads, Meta Ads, etc.).
• Create engaging and original content for websites, blogs, newsletters, and social media.
• Collaborate with graphic designers and creative teams to produce visual and multimedia content.
• Ensure content is optimized for SEO and drives user engagement.
• Update and maintain company website pages.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Track website metrics and recommend improvements for better performance.
• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to measure campaign performance.
• Prepare reports on key metrics such as reach, impressions, conversions, and ROI.
• Provide insights and recommendations based on data analysis.
• Develop email marketing campaigns using CRM tools.
• Build and maintain customer databases and segmentation lists.
• Track email performance and conversion rates.

• Strong understanding of digital marketing tools, trends, and analytics
• Experience with Google Ads, SEO, SEM, and content management systems
• Excellent communication and creative writing skills
• Strong attention to detail and ability to multitask
• Graphic design and video editing skills (added advantage)

• Diploma or Degree in Marketing, Communications, Business or related field
• At least 2 years proven experience as a Digital Marketer or similar role