Marketing & Brand Communications Executive
2025-11-18T19:44:44+00:00
Bridging Gap Solution
https://cdn.greatzambiajobs.com/jsjobsdata/data/employer/comp_5567/logo/Bridging%20Gap%20Solutions%20Limited%20(BGS).jpg
https://www.bgsgroup.co.zm/PROD/SITE/
FULL_TIME
Lusaka
Lusaka
10101
Zambia
Consulting
Marketing
2025-11-25T17:00:00+00:00
Zambia
8
Role Summary
We are seeking a dynamic and skilled marketing professional who excels in brand communication, digital marketing, content creation, and graphic design. This role blends creative storytelling with hands-on execution, ensuring BGS maintains a strong, consistent, and compelling brand presence across all channels.
This is a creative and high-impact position ideal for someone who can conceptualize, design, and execute marketing initiatives that elevate brand identity and support business growth.
Key Responsibilities
1. Brand Communication, Content & Graphic Design
- Develop and design high-quality marketing materials, including social media graphics, brochures, infographics, presentations, and print collateral.
- Create compelling written content for websites, campaigns, newsletters, case studies, product/service descriptions, and internal communication.
- Conceptualize and execute creative ideas for brand campaigns and storytelling initiatives.
- Produce, film, and edit short videos showcasing the company’s services, culture, and success stories.
- Manage and maintain a structured content calendar to ensure consistent communication across the business.
2. Digital Marketing & Online Presence
- Oversee social media channels, including scheduling, publishing, engagement, and community growth.
- Support the planning and execution of digital advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
- Manage email marketing campaigns, newsletters, audience segmentation, and reporting.
- Ensure brand consistency and alignment across all digital touchpoints.
3. Traditional Marketing & Brand Visibility
- Support the planning and execution of offline marketing initiatives such as events, expos, activations, corporate presentations, and branding activities.
- Develop printed materials including banners, flyers, signage, merchandise, and promotional items.
- Coordinate with third-party vendors, printers, and suppliers to ensure timely and high-quality production.
- Assist in market research, competitor analysis, and brand positioning activities.
4. Reporting, Analytics & Continuous Improvement
- Monitor and report on the performance of digital content, campaigns, and brand activities using analytics tools.
- Provide insights and recommendations to strengthen brand visibility, engagement, and lead generation.
- Stay updated with emerging trends in marketing, communication tools, digital design,and industry best practices.
Qualifications & Experience
Academic Qualifications
- Bachelor’s Degree in Marketing, Public Relations, Mass Communication, Graphic Design, Digital Media, or any related field.
- A Diploma in a relevant field with strong practical experience will also be considered.
- Additional certification in Digital Marketing, Creative Design, or Content
- Marketing is an added advantage.
Essential
- Proven experience in marketing, brand communication, digital content creation, or
- graphic design.
- Strong portfolio showcasing graphic design work (social media designs, marketing
- materials, digital campaigns, print designs).
- Experience managing social media platforms for a business or brand.
- Proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or equivalents.
- Ability to produce and edit short-form videos.
- Strong writing and communication skills with exceptional attention to detail.
- Ability to manage multiple projects and work in a fast-paced environment.
Highly Desirable
- Experience with CMS/website content management.
- Familiarity with CRM or marketing automation tools.
- Hands-on experience with paid digital ads.
- Event management or offline marketing experience.
- Exposure to B2B or service-oriented industries.
Personal Attributes
- Creative & Innovative: Brings fresh ideas and transforms them into compelling content and visuals.
- Design-Savvy: Strong understanding of layout, visual hierarchy, and brand aesthetics.
- Detail-Oriented: Maintains accuracy in copy, branding, and design execution.
- Strategic & Analytical: Uses insights to guide creative decisions and improve campaign performance.
- Collaborative: Works effectively with cross-functional teams and business units.
- Versatile: Confident in managing both digital and traditional marketing activities.
1. Brand Communication, Content & Graphic Design Develop and design high-quality marketing materials, including social media graphics, brochures, infographics, presentations, and print collateral. Create compelling written content for websites, campaigns, newsletters, case studies, product/service descriptions, and internal communication. Conceptualize and execute creative ideas for brand campaigns and storytelling initiatives. Produce, film, and edit short videos showcasing the company’s services, culture, and success stories. Manage and maintain a structured content calendar to ensure consistent communication across the business. 2. Digital Marketing & Online Presence Oversee social media channels, including scheduling, publishing, engagement, and community growth. Support the planning and execution of digital advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads). Manage email marketing campaigns, newsletters, audience segmentation, and reporting. Ensure brand consistency and alignment across all digital touchpoints. 3. Traditional Marketing & Brand Visibility Support the planning and execution of offline marketing initiatives such as events, expos, activations, corporate presentations, and branding activities. Develop printed materials including banners, flyers, signage, merchandise, and promotional items. Coordinate with third-party vendors, printers, and suppliers to ensure timely and high-quality production. Assist in market research, competitor analysis, and brand positioning activities. 4. Reporting, Analytics & Continuous Improvement Monitor and report on the performance of digital content, campaigns, and brand activities using analytics tools. Provide insights and recommendations to strengthen brand visibility, engagement, and lead generation. Stay updated with emerging trends in marketing, communication tools, digital design,and industry best practices.
Bachelor’s Degree in Marketing, Public Relations, Mass Communication, Graphic Design, Digital Media, or any related field. A Diploma in a relevant field with strong practical experience will also be considered. Additional certification in Digital Marketing, Creative Design, or Content Marketing is an added advantage.
JOB-691cccac5044a
Vacancy title:
Marketing & Brand Communications Executive
[Type: FULL_TIME, Industry: Consulting, Category: Marketing]
Jobs at:
Bridging Gap Solution
Deadline of this Job:
Tuesday, November 25 2025
Duty Station:
Lusaka | Lusaka | Zambia
Summary
Date Posted: Tuesday, November 18 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Role Summary
We are seeking a dynamic and skilled marketing professional who excels in brand communication, digital marketing, content creation, and graphic design. This role blends creative storytelling with hands-on execution, ensuring BGS maintains a strong, consistent, and compelling brand presence across all channels.
This is a creative and high-impact position ideal for someone who can conceptualize, design, and execute marketing initiatives that elevate brand identity and support business growth.
Key Responsibilities
1. Brand Communication, Content & Graphic Design
- Develop and design high-quality marketing materials, including social media graphics, brochures, infographics, presentations, and print collateral.
- Create compelling written content for websites, campaigns, newsletters, case studies, product/service descriptions, and internal communication.
- Conceptualize and execute creative ideas for brand campaigns and storytelling initiatives.
- Produce, film, and edit short videos showcasing the company’s services, culture, and success stories.
- Manage and maintain a structured content calendar to ensure consistent communication across the business.
2. Digital Marketing & Online Presence
- Oversee social media channels, including scheduling, publishing, engagement, and community growth.
- Support the planning and execution of digital advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
- Manage email marketing campaigns, newsletters, audience segmentation, and reporting.
- Ensure brand consistency and alignment across all digital touchpoints.
3. Traditional Marketing & Brand Visibility
- Support the planning and execution of offline marketing initiatives such as events, expos, activations, corporate presentations, and branding activities.
- Develop printed materials including banners, flyers, signage, merchandise, and promotional items.
- Coordinate with third-party vendors, printers, and suppliers to ensure timely and high-quality production.
- Assist in market research, competitor analysis, and brand positioning activities.
4. Reporting, Analytics & Continuous Improvement
- Monitor and report on the performance of digital content, campaigns, and brand activities using analytics tools.
- Provide insights and recommendations to strengthen brand visibility, engagement, and lead generation.
- Stay updated with emerging trends in marketing, communication tools, digital design,and industry best practices.
Qualifications & Experience
Academic Qualifications
- Bachelor’s Degree in Marketing, Public Relations, Mass Communication, Graphic Design, Digital Media, or any related field.
- A Diploma in a relevant field with strong practical experience will also be considered.
- Additional certification in Digital Marketing, Creative Design, or Content
- Marketing is an added advantage.
Essential
- Proven experience in marketing, brand communication, digital content creation, or
- graphic design.
- Strong portfolio showcasing graphic design work (social media designs, marketing
- materials, digital campaigns, print designs).
- Experience managing social media platforms for a business or brand.
- Proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or equivalents.
- Ability to produce and edit short-form videos.
- Strong writing and communication skills with exceptional attention to detail.
- Ability to manage multiple projects and work in a fast-paced environment.
Highly Desirable
- Experience with CMS/website content management.
- Familiarity with CRM or marketing automation tools.
- Hands-on experience with paid digital ads.
- Event management or offline marketing experience.
- Exposure to B2B or service-oriented industries.
Personal Attributes
- Creative & Innovative: Brings fresh ideas and transforms them into compelling content and visuals.
- Design-Savvy: Strong understanding of layout, visual hierarchy, and brand aesthetics.
- Detail-Oriented: Maintains accuracy in copy, branding, and design execution.
- Strategic & Analytical: Uses insights to guide creative decisions and improve campaign performance.
- Collaborative: Works effectively with cross-functional teams and business units.
- Versatile: Confident in managing both digital and traditional marketing activities.
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
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