WE ARE HIRING: SOCIAL MEDIA EXECUTIVE (Growth Track Role)

Location: Lusaka

Company: The Booth Marketing / Passion Fruit – Booth Media

Department: Digital & Content

Employment Type: Full-time

Reporting To: Account Director / Talent Coordinator

Role Overview

The Booth Marketing and Passion Fruit (Booth Media) are looking for a motivated and creative Social Media Executive to support the planning, execution, and optimisation of content across our client and internal platforms.

The role offers hands-on exposure to content creation, live event coverage, analytics, community management, and client reporting within a fast-paced agency environment.

Key Responsibilities

• Developing monthly and campaign-based content calendars
• Schedule and publish content across all socials
• Ensure content aligns with brand guidelines and campaign objectives
• Coordinate with designers, videographers, and editors
• Capture basic photo and video content during events and activations
• Write captions, hashtags, call to action, and short-form copy
• Manage comments, messages, and community engagement
• Support live event and activation coverage
• Track performance metrics and assist with reporting
• Maintain organised content libraries and documentation

Minimum Qualifications

• Degree in Marketing, Media, Communications, Digital Marketing, or a related field
• Additional certifications in social media or digital marketing are an added advantage

Required Skills

Essential:

• Strong interest in social media and digital marketing
• Good written communication skills
• Understanding of major social platforms
• Ability to work in a fast-paced environment
• Strong organisation and time management

Advantageous:

• Experience with scheduling tools
• Basic photography and short-form video skills
• Familiarity with analytics tools
• Exposure to events or brand activations

Personal Attributes

• Proactive and eager to learn
• Creative and trend-aware
• Organised and reliable
• Open to feedback and growth
• Team-oriented and self-driven

• Developing monthly and campaign-based content calendars
• Schedule and publish content across all socials
• Ensure content aligns with brand guidelines and campaign objectives
• Coordinate with designers, videographers, and editors
• Capture basic photo and video content during events and activations
• Write captions, hashtags, call to action, and short-form copy
• Manage comments, messages, and community engagement
• Support live event and activation coverage
• Track performance metrics and assist with reporting
• Maintain organised content libraries and documentation

• Strong interest in social media and digital marketing
• Good written communication skills
• Understanding of major social platforms
• Ability to work in a fast-paced environment
• Strong organisation and time management
• Experience with scheduling tools
• Basic photography and short-form video skills
• Familiarity with analytics tools
• Exposure to events or brand activations

• Degree in Marketing, Media, Communications, Digital Marketing, or a related field
• Additional certifications in social media or digital marketing are an added advantage