Job Purpose

The Business Development Officer (BDO) is responsible for driving revenue growth by identifying new business opportunities, developing client relationships, and promoting the company’s HR consultancy services. The role focuses on generating leads, closing deals, expanding market presence, and maintaining strong client partnerships.

Key Responsibilities

Business Development & Sales

• Identify and pursue new business opportunities within corporate, SME, NGO, and government sectors.
• Develop and implement business development strategies to achieve revenue targets.
• Generate leads through networking, referrals, cold calling, social media, and industry events.
• Prepare and deliver compelling presentations and proposals for HR consultancy services.
• Negotiate contracts and close deals in line with company pricing and approval guidelines.

Client Relationship Management

• Build and maintain strong relationships with existing and prospective clients.
• Conduct client needs assessments to recommend appropriate HR solutions.
• Ensure high levels of customer satisfaction and retention.
• Coordinate with internal teams to ensure successful service delivery.

Market Intelligence & Strategy

• Conduct market research to identify trends, competitor activities, and emerging opportunities.
• Provide feedback to management on market demands and client expectations.
• Assist in developing new service offerings aligned with client needs.

Branding & Representation

• Represent the company at networking events, conferences, and industry forums.
• Support digital marketing initiatives including LinkedIn engagement and social media campaigns.
• Contribute to content development such as proposals, brochures, and marketing materials.

Reporting & Administration

• Maintain accurate sales records and pipeline reports.
• Prepare weekly and monthly business development reports.
• Track performance against sales targets and KPIs.

Qualifications & Experience

• Bachelor’s Degree in Business Administration, Marketing, Human Resources, or related field
• Minimum 2–3 years’ experience in business development, sales, or marketing (experience in HR consultancy or professional services is an added advantage)
• Proven track record of meeting or exceeding sales targets

Required Skills & Competencies

• Strong negotiation and persuasive communication skills
• Excellent presentation and proposal writing skills
• Ability to build and maintain professional relationships
• High level of initiative and self-motivation
• Strong commercial awareness and understanding of HR services
• Proficiency in Microsoft Office and CRM tools
• Valid driver’s licence (advantageous)

• Identify and pursue new business opportunities within corporate, SME, NGO, and government sectors.
• Develop and implement business development strategies to achieve revenue targets.
• Generate leads through networking, referrals, cold calling, social media, and industry events.
• Prepare and deliver compelling presentations and proposals for HR consultancy services.
• Negotiate contracts and close deals in line with company pricing and approval guidelines.
• Build and maintain strong relationships with existing and prospective clients.
• Conduct client needs assessments to recommend appropriate HR solutions.
• Ensure high levels of customer satisfaction and retention.
• Coordinate with internal teams to ensure successful service delivery.
• Conduct market research to identify trends, competitor activities, and emerging opportunities.
• Provide feedback to management on market demands and client expectations.
• Assist in developing new service offerings aligned with client needs.
• Represent the company at networking events, conferences, and industry forums.
• Support digital marketing initiatives including LinkedIn engagement and social media campaigns.
• Contribute to content development such as proposals, brochures, and marketing materials.
• Maintain accurate sales records and pipeline reports.
• Prepare weekly and monthly business development reports.
• Track performance against sales targets and KPIs.

• Strong negotiation and persuasive communication skills
• Excellent presentation and proposal writing skills
• Ability to build and maintain professional relationships
• High level of initiative and self-motivation
• Strong commercial awareness and understanding of HR services
• Proficiency in Microsoft Office and CRM tools
• Valid driver’s licence (advantageous)

• Bachelor’s Degree in Business Administration, Marketing, Human Resources, or related field
• Minimum 2–3 years’ experience in business development, sales, or marketing (experience in HR consultancy or professional services is an added advantage)
• Proven track record of meeting or exceeding sales targets