To drive sales growth by identifying new business opportunities, managing distributor and retail relationships, achieving sales targets, and ensuring effective product availability and visibility in assigned territories.

Key Responsibilities

Sales & Revenue Growth

• Achieve and exceed monthly and annual sales targets.
• Identify and develop new customers, distributors, wholesalers, and retailers.
• Execute sales plans and promotional activities within assigned territory.
• Negotiate pricing, discounts, and trade terms within company policy.

Customer & Relationship Management

• Build and maintain strong relationships with key accounts and distributors.
• Conduct regular customer visits and market activations.
• Resolve customer complaints promptly and professionally.
• Ensure high levels of customer satisfaction and retention.

Market Execution & Visibility

• Ensure proper product availability, shelf presence, and merchandising standards.
• Monitor competitor activities, pricing, and promotions.
• Support product launches and in-store promotions.
• Ensure compliance with brand and merchandising guidelines.

Reporting & Administration

• Prepare daily, weekly, and monthly sales reports.
• Maintain accurate customer records and sales data.
• Track stock movement and support collections where applicable.
• Provide market intelligence and feedback to management.

Key Performance Indicators (KPIs)

• Sales target achievement
• Market coverage and customer acquisition
• Product availability and visibility
• Customer retention and satisfaction
• Timely and accurate reporting

Qualifications & Experience

• Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or related field.
• Minimum of 2–5 years’ sales experience in an FMCG environment.
• Proven track record of achieving sales targets.
• Experience working with distributors, wholesalers, and retail outlets.

Skills & Competencies

• Strong negotiation and communication skills
• Excellent interpersonal and relationship management skills
• Good analytical and reporting skills
• Self-motivated with strong planning and time-management abilities
• Ability to work independently and under pressure

Additional Requirements

• Valid driver’s license (car) is an advantage
• Willingness to travel extensively within assigned territory
• Knowledge of local FMCG markets and trade channels

• Achieve and exceed monthly and annual sales targets.
• Identify and develop new customers, distributors, wholesalers, and retailers.
• Execute sales plans and promotional activities within assigned territory.
• Negotiate pricing, discounts, and trade terms within company policy.
• Build and maintain strong relationships with key accounts and distributors.
• Conduct regular customer visits and market activations.
• Resolve customer complaints promptly and professionally.
• Ensure high levels of customer satisfaction and retention.
• Ensure proper product availability, shelf presence, and merchandising standards.
• Monitor competitor activities, pricing, and promotions.
• Support product launches and in-store promotions.
• Ensure compliance with brand and merchandising guidelines.
• Prepare daily, weekly, and monthly sales reports.
• Maintain accurate customer records and sales data.
• Track stock movement and support collections where applicable.
• Provide market intelligence and feedback to management.

• Strong negotiation and communication skills
• Excellent interpersonal and relationship management skills
• Good analytical and reporting skills
• Self-motivated with strong planning and time-management abilities
• Ability to work independently and under pressure

• Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or related field.
• Minimum of 2–5 years’ sales experience in an FMCG environment.
• Proven track record of achieving sales targets.
• Experience working with distributors, wholesalers, and retail outlets.